Peter has 25 years of highly successful experience as an accomplished senior C-Suite executive in sports administration with some of Australia’s most iconic sports and entertainment brands.
Peter’s current role is Chief Executive Officer of Football Federation Victoria (FFV) overseeing the state’s 350,000 strong organised participation base across both Men, Women, Boys and Girls of all abilities across over 340 clubs.
Prior to joining FFV, Peter had a successful three (3) years as Chief Executive Officer at the Perth Glory Football Club, leading the club out of the salary cap saga that plagued them in 2014/15 Hyundai A-League season. In this role, Peter played a critical role in the business transformation of the club and developing and implementing a new strategic plan, The Perth Glory Way, driving the club in a new and exciting direction which lead to significant improvements in the club’s operations and commercial achievements. During his term, Perth Glory was also accredited as an FFA two-star academy incorporating a development pathway from 12 years of age upwards.
Peter has developed a strong reputation as a senior sports and entertainment executive with a demonstrable history of major accomplishments in all his roles as the strategic, marketing and commercial lead across a variety of Australian iconic high-performance sports brands. This includes eight (8) years with AFL clubs Hawthorn Football Club and North Melbourne Football Club, seven (7) years with the world-class Etihad Stadium located in Melbourne and 18 months National Sporting Organisation, Swimming Australia (Australian Dolphins Swim Team).
Peter is a proud Australian, born and raised in Melbourne and is married to Mary, who is a Marketing Director with global organisation Oracle and has two children, George 22 years of age and Jonathan 10 ½ years of age.
Returning to Football Victoria in late 2016 after an eight year absence, George is one of our games most experienced and enduring football administrators.
A person of high integrity and with a real passion for the beautiful game, George now heads up the Strategic Projects Unit at Football Victoria. As part of his remit, George works closely with the FFV Standing Committees, Zone Representatives, Regional Associations, Clubs and various other Committees of Management and special focus groups. Another of George’s key activities is to develop long term relationships and partnerships with those organisations that currently sit outside of FFV’s umbrella.
In addition, George also oversees Football Victoria’s international program, as well as the commercial operations and community aspect of the State Football Centre at Darebin and the Knox Regional Football Centre.
With more than 25 years sport management experience, George brings a broad and very unique skill set to FFV’s Executive Team. He holds a Bachelor of Commerce Degree in both Sports Management and Marketing, and is married with a teenage son.
Anthony has been employed by Football Federation Victoria (FFV) since 2008 in various roles including commercial, sponsorship, media, sales, talented player development, elite team management and Futsal.
Currently Executive Manager, Commercial, Marketing and External Affairs. Responsible for the strategic management of FFV's sustainability activities and oversee sponsor, licensing and partner activation at all relevant FFV events/programs including major event related revenues such as FFV's Community in Business network and formerly the Melbourne Victory's Westfield W-League Program.
Intrinsically responsible for maximising the profile of FFV including with major stakeholders when major football events are held in Victoria such as Socceroos and Matildas matches, the 2015 & 2016 International Championship Cup tournaments, Real Madrid World of Football Premiere, FIFA Ferenc Puskas Award Tour and Statue unveiling and the 2015 Asian Cup Australia. Also responsible for ensuring the implementation of a master brand and marketing strategy and overseeing the delivery of all FFV media and communications.
Nina has over 25 years in Corporate Human Resources roles where she has partnered with Executive Teams to create dynamic, collaborative and values based cultures. Her experience has been obtained in prominent multinational organisations such as Foster’s, ANZ, BP, Telstra, TAL and across a broad spectrum of industries including Mining, FMCG, Banking and Finance, Insurance, Oil, Telecommunications, Sales and Distribution and now Sports Administration. She has occupied leadership roles predominantly supporting CFO's and CEO's. Her passion is in 'connections', illuminating organisational dynamics and coaching executives for change through crafting strategies for optimal performance, growth and profit.
She is Master's qualified (Organisation Dynamics), has a Graduate Diploma (Organisational Behaviour) and a Bachelor of Business (HR Mgt & Marketing). Her thesis topic was "The Avoidance of Grief in Organisations" and she is a trained and practicing suicide prevention and crisis support counsellor.
Nina is also heavily involved in the EB Research Foundation and sits on the Cottonball Committee, where she raises awareness and funds for Epidermolysis Bullosa, “The worst disease you’ve never heard of”.
Nina is married with 3 boys, Ari, (13) Nicholas (11) and Otto (9).
Gary has over 20 years’ experience working in the Sports, Aquatics and Recreation industries. He is currently Executive Manager Facilities & Advocacy with Football Federation Victoria having previously worked with Belgravia Leisure and for 8 years in elite sport with both Melbourne Victory and Sydney Football Clubs in the Hyundai A-League.
Gary managed WaterMarc a $60 million aquatic facility owned by Banyule City Council. He also supervised Facility Managers of a wide range of community indoor and outdoor swimming pools, health clubs and golf courses.
During his time with Melbourne Victory Gary was invited to be a part of a Steering Committee for the design of AAMI Park in Melbourne.
He currently is finalising the FFV State Facility Strategy and building a Facility & Advocacy Team at FFV to ensure that Football can continue to grow into the future.