FFV rebrands as Football Victoria; unveils visual identity

New FV identity in line with being the game for all Australians

Football Federation Victoria (FFV) today became the first member federation to unveil a refreshed brand identity in line with football’s positioning nationally as the game for all Australians.

From today, the state’s governing body is known as Football Victoria.

The announcement of the new visual identity, by President Kimon Taliadoros to an audience of more than 550 guests at Football Victoria’s Community in Business luncheon, signals football’s evolution across the state as the game for all Victorians.

“Today’s announcement crystallises the significant progress we’ve made as a sport in Victoria and enables us to continue that momentum with a fresh energy and renewed purpose under one, unifying banner,” Mr Taliadoros said.

“It allows us to create greater connection and awareness as a sport, and to bring together all layers of the game in Victoria – from grassroots communities to the professional ranks, and our elite pathway programs”.

The overarching brand strategy and design was developed in conjunction with FFA’s brand agency, Hulsbosch Design. The process involved consultation with more than 4,000 stakeholders across the game nationally.

Football Victoria CEO, Peter Filopoulos, said the new brand identity reflected a strong sense of optimism around football in Victoria.

“There’s a genuine excitement about where the game is heading and what we as a football community can achieve,” he said.

“Since my arrival earlier this year, we’ve embarked on a process to re-set our strategic agenda in a way that builds on the tremendous popularity of the game across all walks of life – from adults and children, to the burgeoning number of women and girls choosing to play football.

“It includes maintaining an obsessive focus on the health and prosperity of our 340 member clubs, and working closely with government at all levels to ensure the ongoing growth of the game is supported by appropriate levels of funding for improved facilities and new infrastructure” Mr Filopoulos said.

The unveiling of Football Victoria’s new brand identity follows the successful rebrand of the Hyundai A-League, Westfield W-League, Foxtel Y-League and, most recently, that of the national governing body. The visual identity is based on the three key elements that set football apart – its atmosphere, diversity, and its ability to unify and connect us to the rest of the world.

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