Following the success of Female Football Week (FFW) in 2016, FFV is again partnering with the Victorian Football Family to highlight opportunities for women and girls to get involved in football.
The national campaign commences on International Women's Day (March 8) and will run across two weekends, ending on March 19.
Last year, the initiative included the launch of the PlayStation 4 NPL Women's, Fit Football, MiniRoos, mother's social football, club development workshops, and discounted all-female coach and referee courses.
To extend its reach in 2017, FFV is incentivising clubs, associations, local councils, schools, and other community groups to run their own FFW-themed activities. All events receive free giveaways, promotion, and a resources pack to help increase female participation. The best events also receive prize money, and/or a club visit from a Westfield W-League player.
In a historic move that builds on the success of last year's targeted campaign to get more females into non-playing roles, FFV has also announced that it will give a $50 discount to females completing coach and referee courses throughout March. Women attending the all-female courses also win a free FFW t-shirt when they bring a friend.
Register for the all-female courses:
FFV will also promote the messages of the Victorian Government's Change our Game movement which is encouraging the sport sector to challenge gender stereotypes and encourage more women and girls to reach their full potential.
Further FFW activities will be announced in the coming weeks.