Generate additional revenue to invest in the growth of Victorian football
By 2011 we will have:

• An innovative business with growing, sustainable revenue and assets
• A revenue model that is less dependent on members/clubs (no more than 40% of overall income)
• Grown sustainable government investment in football
• Developed a safety net of cash assets of $2.5m

 

In 2008 we will:

• Develop a commercial operations strategy which integrates growth scenarios for current revenue streams
  (excl. member revenue). Key growth opportunities for core business include:

• Sponsorship associated with the Victorian Zone Summer Competition
• FFV Events
• FFV Licensing
• Futsal

• Build commercial capabilities to increase self-generated revenue (non-member revenue).
• Launch a minimum of five short-medium term stand alone and joint venture new business initiatives

 

The key challenges we must resolve to deliver this strategy.

• Commitment to a shared vision, focus and understanding for the future of football
• Capacity to deliver (people and financial resources, clubs, and facilities)
• Strengthening the value proposition to convert the estimated 120,000 non-affiliated outdoor/indoor football
  participants into the FFV family