Enhance football services and experiences for all customers including the broader Victorian community
By 2011 we will have:

• Successfully transformed the FFV into a responsive customer focused and driven organisation delivering
  satisfaction levels of min. 85% - measured annually on-line by independent research
• A minimum of 100 'best model' clubs providing safe and welcoming football experiences and facilities to
  their local communities
• Strengthened the delivery of football experiences across Victoria - esp. regional/rural Victoria
• Effective communication mechanisms to 'connect' with our customers by segment

 

In 2008 we will:

• Continue change towards a customer focused and driven organisation

• Conduct multi-faceted consumer research project to develop the football brand, value proposition
  and customer satisfaction monitoring - linked to FFV staff individual performance assessment
• Commence development 'best model club' capability building program incorporating FFA volunteer
  improvement program
• Implement whole of sport/community communication strategy reflective of FFV's desired brand and
  image
• The brand strategy will be brought to life across the organisation in everything we do.

• Build the value proposition to attract targeted customer segments (women & girl's, Futsal,
  non-affiliated leagues and participants) into the FFV family
• Decentralise resources to strengthen delivery of football across Victoria
• Full Time FFV Zone Development Coordinators have been appointed in Goulburn North East, Geelong and Colac, Mildura, Gippsland and Loddon Mallee
• Implement the FFA CRM (piloting in 2008)