• 420,000 affiliated participants nationally (2006 FFA Census)
• 45,000 FFV affiliated participants in 2007

• 2006: 40,500
• 2005: 39,000

Participation in Exercise, Recreation and Sport: 2006 Annual Report

• 134,800 'participants' in outdoor football in Victoria
• 99,800 'participants' in indoor football in Victoria
• Estimated 165,275 participants playing indoor and outdoor football more than 13 times in Victoria in 2006

 

• FFV must strengthen its understanding of the needs of the estimated 120,275 participants already playing football
  who are currently not attracted to being part of the FFV family - a compelling value proposition is required.

• FFV must also strengthen its understanding of current affiliated customer needs and high priority
  targeted segments (Women & Girls and Futsal)

• The capacity (people, clubs, facilities) to meet the demand for football by Victorians needs to be bolstered
  to convert the refreshed interest in the game.

• Football will need to rebuild the delivery model